💎 10 Magnetic Press Release Ideas You Can Use Right Now

1️⃣ Launching Something New

Whether you’re releasing a book, launching a new online course, or introducing a coaching program, a “launch” gives journalists a natural reason to feature you.

💡 Example: “Author launches empowering new book to help women reclaim confidence after career burnout.”

✨ Pro Tip: Focus on the transformation your launch offers, not just the launch itself. Journalists love stories about people solving real problems in powerful ways.

3️⃣ Being Featured or Recognised

If you’ve been quoted in an article, nominated for an award, or featured on a podcast — share it! It demonstrates credibility and momentum.

💡 Example: “Mindset mentor featured on global podcast shares how inner confidence fuels external success.”

✨ Pro Tip: Frame recognition as service, not self-promotion. Talk about what your audience gained from it or the insights you shared, not just the feature itself.

4️⃣ Joining a Prestigious Network or Collaboration

Partnerships and collaborations create social proof and open new story angles.

💡 Example: “Wellness expert joins international coaching collective to bring holistic health strategies to business leaders.”

✨ Pro Tip: Emphasise why the collaboration matters — what new impact, audience, or innovation it brings.

5️⃣ Creating a New Client Experience or Program

Have you recently improved your service, launched a mastermind, or introduced new tools or bonuses for your clients? That’s a story about innovation and client care.

💡 Example: “Business strategist introduces VIP mentorship experience to help women scale to six figures with balance and confidence.”

✨ Pro Tip: Highlight the benefit for your clients — not the feature itself. Journalists are drawn to stories that inspire or empower others.

6️⃣ Doing Something Unique or Innovative

If you’re doing things differently in your industry, that’s your hook.

💡 Example: “Career coach blends neuroscience with spirituality to help professionals rediscover purpose.”

✨ Pro Tip: Journalists love originality, but it must feel relevant and accessible. Frame your uniqueness as the solution people didn’t know they needed.

7️⃣ Sharing Client Success Stories

Client results are one of the most relatable story types for the media — they show proof, emotion, and transformation.

💡 Example: “Entrepreneur lands first national TV interview after mindset coaching helps her overcome visibility fears.”

✨ Pro Tip: Always get permission and focus on the journey, not just the outcome. Transformation stories are emotional gold for journalists.

8️⃣ Sharing Survey Results or Insights

If you’ve polled your audience or collected data through your business, you can turn your findings into a powerful, data-driven story.

💡 Example: “Survey reveals 8 out of 10 coaches fear pitching themselves to the media — expert explains how to shift from fear to fearless visibility.”

✨ Pro Tip: Include a powerful statistic and one line of expert commentary. It instantly turns data into a story journalists can use.

9️⃣ Sponsoring or Supporting a Cause

Community and cause-based stories attract feel-good publicity and demonstrate leadership beyond profit.

💡 Example: “Founder donates coaching scholarships to empower young women to start their own businesses.”

✨ Pro Tip: Don’t make it about charity — make it about impact. Focus on the cause, the transformation, and your commitment to making a difference.

🔟 Sharing Valuable Tips or Insights

Giving expert advice positions you as the go-to authority journalists want to quote.

💡 Example: “Wellbeing expert shares five simple daily rituals proven to reduce workplace stress and boost productivity.”

✨ Pro Tip: Journalists love actionable content. Use your advice to educate and empower — and they’ll often come back for more.