💎 5 Magnetic Press Release Angles That Capture Media Attention Instantly
Getting featured in the media isn’t about luck — it’s about alignment.
Journalists are constantly searching for relevant, interesting, and timely stories that their audience will love. The secret to standing out in their inbox is to think like they do — and present your story through an angle that instantly sparks curiosity.
These five powerful press release angles work across nearly every industry. Use them to craft stories that make journalists take notice — and audiences remember your name.
1️⃣ The Launch Angle — Announce with Meaning
A launch isn’t just about unveiling something new; it’s about showing why it matters right now.
When you introduce a new product, service, or brand direction, connect it to a bigger story — a current need, a social shift, or a fresh solution your audience is craving.
💡 Example:
Instead of “Company X launches new app,” go with “Local entrepreneur launches mental wellness app to combat rising stress levels.” Same story — entirely different impact.
2️⃣ The Unusual Angle — Lead with What’s Different
Journalists adore stories that surprise, delight, or challenge assumptions. If what you’re doing breaks convention, that’s your hook.
💡 Ask yourself:
– What would make a journalist say, “That’s new — tell me more”?
– Do you have an unconventional method, surprising result, or unexpected origin story?
Uniqueness doesn’t mean gimmicky. It means bold enough to stand out in a crowded news cycle.
3️⃣ The Value Angle — Offer Real Help and Insight
Media outlets are hungry for stories that genuinely serve their audience. If your expertise can save people time, money, or stress — or help them achieve a meaningful goal — you’ve struck PR gold.
💡 Pro tip:
Numbers talk. Include measurable outcomes, real results, or statistics. Journalists love specifics because they add authority and trust.
4️⃣ The Credibility Angle — Share Your Recognition and Authority
Awards, nominations, certifications, and major milestones are proof of excellence. They build instant trust with journalists and readers alike.
💡 Frame it strategically:
Don’t just say you won — explain what it represents.
For example, “Awarded Best Emerging Brand of the Year for Redefining Ethical Luxury.” That’s story value, not self-promotion.
5️⃣ The Momentum Angle — Show Evolution and Impact
Don’t underestimate the power of progress stories. Journalists love covering people and brands who are growing, innovating, and shaping their industries.
💡 Use a “Press” or “In the Media” section on your website to showcase your latest milestones. It not only builds credibility but makes it easy for reporters to see your story’s evolution — and feature you again.
💎 Final Word
The best press releases don’t shout — they shine.
They communicate relevance, emotion, and transformation in a way that feels natural to journalists and irresistible to audiences.
When your angles align with what the media values most — timeliness, distinctiveness, and real audience impact — your visibility becomes inevitable.
Because in the world of high-impact publicity, magnetism isn’t made… it’s crafted.
💎 Experience a Personalised Media Review
If you’re ready to be featured on top media platforms — and gain the credibility, authority, and premium clients that come with it — Sharon’s Magnetic Media Review is your next step.
This bespoke audit shows you exactly how to position yourself for high-impact publicity that gets you noticed by journalists, trusted by audiences, and remembered as the expert everyone wants to work with.
✨ About the Author
Sharon Bolt is the founder of Get Free Publicity Today and The Magnetic Media Empire™, and is internationally recognised as The Mindset Media Expert.
She’s been featured on BBC, ITV, Channel 5, FOX, CBS, NBC, The Guardian, The Independent, and Entrepreneur.com, to name but a few.
Sharon helps elite entrepreneurs and maverick thought leaders gain iconic visibility and credibility through strategic, high-impact media coverage.
Her signature approach blends mindset mastery with world-class publicity strategy — turning interviews into influence, exposure into authority, and visibility into sales.
I didn’t get one single interview on my own. Then I signed up with Sharon and 2 days later I was on global TV. It was so impressive! Everyone saw me as a next-level expert — the credibility shift was huge.
Christelle Biiga - Personal Empowerment Coach
Sharon is the consummate professional. She got me on a global platform that was viewed by millions of people, which helped me get more clients. Sharon is the best and I highly recommend her.
Suzanne Sibilla - Life and Business Strategist
As soon as I announced on social media that I was going to be interviewed on an international news show, people reached out to me wanting to help, wanting to contribute – I saw results immediately.
Guillaume McMartin – Founder, Planet Karma Movement
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