💎 7 Simple Ways to Stop Your Press Release From Ending Up in the Trash

1️⃣ Keep It Readable and Relatable

People don’t read; they scan. Short sentences and simple language help your story flow effortlessly. If you include complex ideas, explain them in a way anyone can grasp.

💡 Example: “Sleep expert shares how small bedtime changes can improve focus at work.”

✨ Pro Tip: Write for the publication’s audience, not for yourself. If you wouldn’t read it as a casual browser, a journalist won’t either.

2️⃣ Ditch the Jargon

Technical language instantly narrows your reach. Unless you’re writing for a highly specialised audience, swap insider terms for clear, accessible words.

💡 Example: Instead of “Our integrative neuro-behavioural methodology,” say “Our mindset-based coaching method helps people break old patterns quickly.”

✨ Pro Tip: Pretend you’re explaining it to a friend who’s smart but new to your field. If they understand instantly, you’re ready to publish.

3️⃣ Write in the Third Person

Media stories are written objectively. Avoid “I,” “we,” and “you.” Instead, write as though a journalist is reporting about you.

💡 Example: “Leadership expert Sarah Collins explains how authenticity builds team loyalty.”

✨ Pro Tip: A press release isn’t a blog — it’s a news piece about you. Keep it professional, factual, and polished.

4️⃣ Cover the Essentials — Who, What, When, Where, Why

Every press release should clearly answer the five Ws. Without them, journalists can’t run your story.

💡 Example: “The event will be held on Thursday, June 12 at The Savoy, London, bringing together business leaders to discuss sustainable success.”

✨ Pro Tip: Make sure the why is compelling. It’s what transforms facts into relevance.

5️⃣ Add Authentic Quotes

Quotes humanise your story and create emotional connection. They also give journalists an easy pull-quote for articles.

💡 Example: “This movement isn’t about working harder — it’s about thinking differently,” says founder Amelia Grant.

✨ Pro Tip: Use quotes to express emotion or vision, not information. They should sound real, not rehearsed.

6️⃣ Use Professional Formatting

Introduce people by full name and title the first time, then use only their surname. It keeps your writing professional and consistent.

💡 Example: “Health coach Rebecca James launched her signature Energy Reset program. James believes the right daily habits can transform wellbeing.”

✨ Pro Tip: Small touches of professionalism show journalists you’re media-ready.

7️⃣ Stick to the Facts and Stay Concise

Avoid unproven claims or exaggerated promises. Journalists value truth and conciseness — 350 to 500 words is perfect.

💡 Example: “Survey finds 73 percent of leaders report higher productivity after implementing daily mindset rituals.”

✨ Pro Tip: End with a clear next step or call-to-action — such as where readers can learn more or attend an event.